How much does it cost to build a website?

Why websites cost different amounts

A website is essential for freelancers and startups today. It serves as a digital business card, sales platform, and communication channel. But costs can vary widely. Key factors include goals, feature scope, design, and technical implementation.

A simple one-page site can cost a few hundred euros, while a complex online shop can quickly run into several thousand. The level of customization also matters: standard templates are cheaper than custom designs with bespoke user flows and integrations.

Three typical paths to your own website

1. Website builder (e.g. Wix, Jimdo, Squarespace)

Website builders are a fast, low-cost way to get online. Monthly costs are usually between €10 and €40, often including hosting and support. They offer ready-made designs you can adapt without coding skills.

However, they are functionally limited. Custom extensions or complex SEO tweaks are often not possible. For a first online presence, this solution can still be enough1WebsiteToolTester (2024).

2. WordPress with freelancer support

WordPress is the world's most widely used content management system. With a professional freelancer, custom websites start at around €800 to €3,000. Ongoing costs for hosting, maintenance, and licenses add roughly €20 to €50 per month.

This approach suits founders who want flexibility and search engine optimization without hiring an agency right away. WordPress can be extended over time, for example with a blog or online shop 2Statista (2024).

3. Professional web agency

If you want a strategically built website with thoughtful user flows, SEO structure, and custom design, an agency is the right choice. Costs typically range from €3,000 to €10,000 depending on complexity, scope, and depth of consulting.

Agencies offer a full package: concept, design, development, SEO, security, and privacy from one source. For startups that want to grow, that can be a sound long-term investment 3TrustedShops (2024).

Hidden costs that are often overlooked

Many underestimate ongoing side costs. Beyond the initial build, budget for:

• Domain and hosting: usually €5 to €20 per month
• Email inboxes: €2 to €10 per user depending on provider
• Maintenance and updates: €20 to €100 per month depending on support needs
• Copy and images: professional content improves visibility and trust
• Privacy (GDPR): compliant cookies, legal notice, and privacy policy are mandatory

Factor these into your budget early to avoid surprise expenses.

What makes sense for founders?

For young companies, clear prioritization matters. If you need to go live quickly, start with a builder and expand later. If you plan for long-term customer retention and brand building, invest in a scalable solution.

A WordPress site with professional support is the middle ground for many founders: flexible, search-friendly, and affordable. You can add features or a new design later without starting over.